Video marketing can help your business grow. Video content can be play a huge role within an effective marketing strategy. For example, video marketing can build brand awareness with your audience. Building brand awareness is part of an effective marketing funnel. Content that receives more engagement is more likely to be seen. Factors such as watch time, shares, comments and likes improves the visibility of a particular piece of content. This can be an effective strategy for expanding your reach. Video marketing can highlight your USP (Unique selling proposition). This can be integrated into your positioning strategy. Positioning is about your customer’s mental perspective of your product or service. One of the best ways to build credibility for your brand comes from testimonials. High quality recorded interviews from your customers are a great option. Video marketing can also provide insight into what content your customers engage with it. This can be a great way to gain analytic insights. Tutorials and instructional video content is another option for increasing engagement for your brand. There are additional strategies not mentioned. Every strategy is built around your business’s need.
It depends on what your needs are. If your business goal is to increase brand awareness online, a brand story video could be appropriate for your business’s need. Another option is to produce high quality video content that your audience discovers as fun, funny or entertaining. On the other hand, an educational video may fit your needs more appropriately. If your brand has an established customer engagement but needs to increase conversions, a product/service video that showcases your USP (unique selling proposition) may be a good solution. Another option could be a video for your landing page. If your brand needs to build trust and establish authority within your industry, a series of high quality videos of interviewing your customers would be another option. This may be needed along side a case study. There are various options that are dependent on your biggest challenges. The right video strategy is dependent on what problems you are facing and what solutions you would like to see. We often find a combination of different videos will drive the best results for your marketing funnel.
Cost is dependent on a number of factors such as what your goals and needs are. We want to work within your budget. We offer various packages. We find multiple videos put into a sequence are more effective than a single stand alone video. I can provide a free estimate to you upon request.
Our creative process is broken down into 5 steps. The discovery call, preproduction, production, postproduction and distribution. The discovery call is absolutely free. The discovery call will help us learn about your business’s needs and goals. We’ll learn about your company’s culture and what values define your brand. The process will help us understand your brand identity and who your audience is. We want to know more about your customers and how you serve them. We’ll provide feedback to you about what solutions we would recommend. We’ll get back with you and send you a document with an estimate. We will make sure that the estimate will work with your budget. The final cost will be determined once the preproduction step is finished. The preproduction stage is where you and our team will develop the scripts, and all the deliverables. This goes into a scope of work document which we will send to you. Once the scheduled dates are made, we go into production. After production we go into preproduction. We offer 2 free revision of edits. Then we distribute the deliverables to you before the deadline.
We want to hear your input. We want your vision to be seen by your audience. You are in control throughout the creative process. Every small detail you want your audience to see and hear is important. We want this experience to be fun and enjoyable for both of us.
We provide a scope of work document that has a timeline with deliverables that provide clarity before committing. I’ll provide an estimate from the information provided from you about your needs and goals. Using that information I’ll be able to provide a estimate of the costs needed to complete the deliverables. We’ll make sure that estimate works for your budget. After the preproduction phase, we can provide a final invoice.
It depends on the scope of the project or the package you decide to go with. Factors such as the number of scripts, edit duration and production time can all impact the how long the project will take. For most projects, we can expect a month to go from preproduction all the way to the distribution of the deliverables.
We do not handle distribution of content. If your video marketing strategy includes paid ads, we don’t handle that process. We love to hear the analytic results for the purpose of having effective meetings, but we don’t analyze the data for you.